Output Heat Map to show level of attention in each area
Average readability time for each area
Ratio of test subject in each area and gaze plot movement
|How Usability Research can be Used||
LABOLIS will holistically analyze the data received.
Customers are segmented based on client's situation.
Features and issues of designated customer segment are identified.
|How Data Analysis can be Used||
Mosaic Japan is a "consumer segmentation data" that segments consumers in Japan by area using sophisticated clustering analysis.
Mosaic Japan, in accordance to regional characteristics and consumer behaviour pattern, segments customer lifestyle into 14 groups and 52 types.
By analyzing in combination with client's database, it identifies consumption style and trends, allowing targeting by clients product category, customer service segment, and audience segment for a particular DM.
|How Area Style can be Used||
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