Indexes are based on brain science experiment know-hows such as DM observation/analysis data and consumer DM open/reading behaviour research.
LABOLIS conducts heuristic evaluation based on three make-up factors and over 100 check points of DM.
Use analytical tool to check degree of attention on envelope opening.
Report inspection result.
Advise on area of improvement by showing actual DM samples collected by LABOLIS.
Heuristic evaluation is conducted on printed surface make-up elements of DM based on over 100 check items such as relevancy and strategy judged on three criteria - "General Evaluation", "Material Evaluation", and "Creative Evaluation".
Index is used to measure if the campaign
is suited for the target audience.
Index is used to measure
whether the client is meeting
the objective, response and
CPO is superior to the peers.
Index is used to measure if the content is being considered by customer demographics and past purchase history.
Average of "Creative Evaluation"
based on copy and design indexes.
Average of "Material Evaluation" is based on several indexes of DM parts such as envelope.
Indexes used in Manual Inspection are...Observation/analysis of 40,000 DM collected for 10 years and stored in the DM library, consumer DM open/read behaviour research centered on gaze measurement research, and internal/external know-hows gained through brain science experiments.
Contents on the outer and inner materials are evaluated such as degree of attention using 3M "Gaze Predictive Service"and qualitative evaluation service such as appropriate amount of information.
Using" 3M™ Gaze Predictive Service" reports on prediction of gazing for first 3 to 5 seconds when a person sees an object are provided.
Title on top left is more often viewed.
Photograph with high color contrast is more often viewed.
A report is provided covering each item in the "Manual Inspection", "Systematic Inspection", evaluation result, and other issues.
When a presentation is made, an improvement advice is provided by showing samples from the "DM Library".
To inquire on "DM Check Package" click here